Cash Money Records co-founder Birdman recently spoke on the company’s ability to compete with the corporate music industry structure by tapping into a youth culture.
According to Baby, the company strives off its ability to connect with young generations.
“We believe in giving a youngster an opportunity to [express] what their vision is,” Baby said in an interview. “To corporate, you’re just an artist in a box. But when you f*ck with us, you inherit a family. Corporate will never be able to f*ck with us, because we’re in touch with the young world…I want to do more in the business than anyone ever did. I feel like people died for our success…Nobody else deserves this.” (Miami New Times)
Earlier this month, he spoke on branching out Cash Money’s image by linking with artists like Kevin Rudolph.
“We’ve been trying to expand into rock for a long time,” Baby said in an interview. “It just never cracked. We didn’t have the system to pull it off. But with Kevin, Republic gave him a great window to do what he wanted to do. The new music is hot. We are going into all types of music from Kevin and Drake to Jay Sean. I believe in the music.” (VIBE)
Last October, Baby said Cash Money represents more than just rap music.
“We still feel like we got a long way to go man,” Baby said in an interview. “His music and his heights are unlimited. We do pop, rock, rap, everything, so when you catering to our nationalities, our songs, it’s not gonna be just one urban record. You gotta do pop records, cross over records.” (New Lil Wayne)
Writing via Twitter, Birdman recently said his next album would be out in March.
“REBIRTH.FEB 2,” he wrote Friday (January 8) morning. “YM CMB BILLIONAIRE MIND. CASHMONEYMILLIONAIRES.PRICELESS 2 COMIN IN MARCH SHE ON FIRE VIDEO .ABEAST REBIRTH FEB 2 YM CMB 5STAR BILLIONAIRE MINDS PRICELESS 2 COMIN IN MARCH.” (Baby’s Twitter)