Via Complex

It’s been 125 years since Hershey’s gave its chocolate bars a redesign, and now the Pennsylvania-based company has unveiled the first alternate take on its classic milk chocolate bar. Instead of completely reinventing the wheel when it comes to the design, it simply incorporates emojis to help encourage sharing.

Here is a first look at the redesign:

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10 photos

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Hershey’s Gave It’s Chocolate Bars A New Design was originally published on