The popular ice cream brand pointed out the obvious in their 4/20 social media ad.
April 20th is every stoner’s favorite holiday! It’s been made more enjoyable as many states have officially legalized the recreational use of cannabis products. However, Ben & Jerry’s Ice cream company’s latest campaign points to some discrepancies on who really benefits from the new recreational cannabis laws.
The Ben & Jerry’s official twitter account took to the web on 4/20 to explain why the holiday was a little tough to celebrate for them. The tweet included a 30-second video that highlights the fact that a majority of people making money off of legal cannabis are white, while a majority of people going to jail for cannabis related offenses are black. It also asks people to support legislation that expunges cannabis crimes from people ‘s records.
Check out the video below!