Beyonce is such a queen (as if we didn’t already know) but this deal with Adidas makes us admire her even more. According to reports Beyonce passed on other major brands because of their lack of diversity. Reports say when she sat down with Reebok and other brands, they made their presentations but had no one there that looked like her, had her background etc. This prompted Beyonce to leave and eventually end up with Adidas!! Check out the video below via TheShadeRoom confirming the story:
View this post on Instagram
TSR STAFF: Christina C! @cdelafresh ___________ If you needed just one more reason to love #Beyonce, I got you! It was major news the other day when she announced a new partnership with Adidas to develop new signature footwear and apparel. ___________ But what y’all may not know is Beyonce shopped her project around to a few shoe companies, including #Reebok. ___________ Writer @nickdepaula said on #ESPN’s #TheJump that #QueenBey had a meeting with Reebok but declined to work with them because no one in the room looked like her or reflected her background. ___________ “For her, it really goes beyond that. It’s more than putting her name on the shoe. It’s about having an imprint on the company, impact in terms of diversity. I had heard a great story about how, throughout this process, in the last year or two, she-read more at TheShadeRoom.com! Via @thejumpespn
Beyonce not only talks about diversity and equality, she practices it as well!! Go Bey!!