Motown Records Hosts Party To Kick Off The BET HipHop Awards

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Icewear Vezzo has been making power moves within the last few months. He first announced a major deal with Motown Records, then he released Clarity 6 late last year, now the Detroit native teams up with Puma to release a new shoe line.

Related: EXCLUSIVE: Icewear Vezzo Makes A Major Announcement!! [VIDEO]

The shoe features Vezzo’s signature color, purple and includes both Icewear Vezzo and Motown’s logo.

Vezzo teamed up with local creatives Rick Williams, owner of Distinct Life, and Chris Morris, Creative Director at The Dirt Label to bring the whole collaboration to life. Williams designed the sneaker while Morris created the Vezzo bear apparel.


Join Hot 107.5 for the release of the shoe on Jan. 30, 2019 from 1 p.m.-4 p.m. at the new Foot Locker Power Store (17755 East 8 Mile Eastpointe, MI).

Related: Foot Locker Power Store GRAND OPENING Series: 1/25-2/2

The release is part of Foot Locker’s Home Grown celebration which features many events throughout the week to celebrate the grand opening of the power store. Head over to the official Foot Locker Detroit Instagram for more details.

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