Adding to the long list of multi-hyphenate millennials upping the cool factor of retro sportswear brands, PONY is debuting its latest collab with Joey Bada$$. The Creative Director, musician and actor’s first apparel capsule— a natural follow up to his limited-edition kicks which dropped in December— hits stores this week.
I can’t wait to see people on the streets rocking head-to-toe PONY + Joey Bada$$ gear.
“Making clothing to pair with my ‘Bada$$’ sneaker was the natural next step in my partnership with PONY,” the Brooklynite explains. “I can’t wait to see people on the streets rocking head-to-toe PONY + Joey Bada$$ gear from the collection.” The four-piece lifestyle drop includes a burgundy sneaker, yellow long-sleeve tee, red short-sleeve tee and grey sweatshirt. “Bada$$” and “Product of New York” logos are featured throughout, in addition to the classic PONY chevron icon.
“Joey Bada$$ is on the edge of what’s emerging in culture, music, fashion and lifestyle, and it made sense for PONY to extend our partnership with Joey, a true ‘Product of New York,” into apparel,” adds Jamie Cygielman, CMO and EVP, Iconix Brand Group.
Take a closer look below.