Willo Perron has worked with some of the music industries brightest stars such as Kanye West, Rihanna, Drake and mega brands such as NIKE. Perron is the genius behind Jay-Z’s 4:44 tour and the visual for his thirteenth album. The multidisciplinary designer and director collaborated with Jay-Z to take 4:44 from just an album title to an entire brand. Perron designed the album artwork and pitched the concept of the 4:44 rollout that included the surprisingly and sporadic 4:44 advertisements showing up in New York City’s Time Square billboards, as well as the teaser that appeared in the 2017 NBA Finals starring Mahershala Ali.
Willo Perron first worked with hip-hop’s mega-businessman in 2012 during Jay-Z’s American Express un-staged performance at South by Southwest. But has been behind the creative direction of various album covers, live shows, retail spaces, and videos for years. In 2008 Willo worked with Kanye West on his Glow In The Dark Tour, Rihanna enlisted Perron for Diamonds Tour, ANTI Tour, as well as her infamous 2016 MTV Video Vanguard Award production.
Complex.com sits down with Willo Perron to talk about his journey into becoming a creative director and art director, finding his passion, working with some of the top celebrities, and what is next for the creative mogul!