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Jay Z

Source: Frederick M. Brown/Getty Images Entertainment / Getty

The world is waiting on the release of Jay – z new album 4:44. And why wouldn’t he when his marketing is dare I say Genius. Who can forget when he dropped that teaser to Holy Grail. It had all the great producers including Pharrell, Timberland, Rick Ruben, Swiss Beats and more.

This time around he has used Oscar winner Mahershala Ali and just yesterday Oscar Winner Lupita Nyong’o. Side note, shot out to to Hov for using African American Oscar Winners in 30 second trailers and making it dope. Only Jay -z can drop 30 seconds of randomness and have the whole world anticipating his genius. I mean if you recap the video’s what do they really mean. A man boxing, a boy running, and then a woman crying. The visuals don’t say much but at the same time they say everything. I think I’m safe to say that this album will be a classic.

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