Nude fashion is kind of a big thing, but it’s generally not a look that translates well for Black women because we are clearly not the target demographic.
We love a nude heel! We love it even more if it actually comes close to matching our skin tone. Unfortunately, it’s hard to find that outside of the Louboutin collection. Sadly, this is not an issue reserved for the shoe department. It’s the same across clothing and cosmetic brands.
Buzzfeed called attention to the problem with a new video, where several staffers tried out nude clothes and makeup. Overall, the reactions are hilarious and the girls did like some of the things they tried on. The general consensus, though, was that the various shades of nude left them feeling like they look ashy.
All jokes aside, it has become painfully obvious that when designers come up with “nude” products, they definitely aren’t thinking about Brown people. Apparently, neither was the Meriam-Webster dictionary! By its definition, nude means “having no clothes on; of or involving people who have no clothes on; having the color of a White person’s skin.”
Catch that shade, just don’t count on it being darker than a paper bag.