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The fourth episode of Fox’s hip-hop soap Empire continued its upward climb with a same-day audience of 11.3 million viewers, marking its third consecutive weekly increase, according to preliminary Nielsen figures.

The average was up from last week’s 10.9 million in early figures, which rose to 11.1 million in final tallies. The Jan. 7 premiere averaged 9.9 million same-day viewers, climbing to 14 million when seven-day DVR viewing is added and 20.4 million when streaming and video-on-demand viewing is also rolled in.

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