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Baddie Bey said in a statement on Sunday about her new campaign:

“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

The mega deal is being described as a “hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.”  Her general manager of her Parkwood Entertainment company, Lee Anne Callahan-Longo, revealed to the NY Times:

“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger.  This is, ‘How can we create something together that is truly unique?’ ”

 

 

 

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