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motown musical float 910-101614

Themed “Walking on Sunshine,” the parade will step off at 8:50 a.m. at the corner of Woodward Avenue and Kirby, adjacent to the Detroit Institute of Arts in Midtown, and end at Congress just south of Campus Martius Park in downtown Detroit.  American Ice Dancing Gold Medalists Meryl Davis and Charlie White will serve as Co-Grand Marshals.  Grandstand tickets are now available for purchase at

“Our city is recognized on an international level for its contributions to the music industry and it is a thrill to introduce the first-ever Motown Museum float. We are grateful to Art Van for making this historic float possible and his incredible support of the parade through his presenting sponsorship means so much to the future of The Parade Company.” – Tony Michaels, president & CEO of The Parade Company

Sitting 60 feet long, the float will boast a replica of the famous Motown Museum house with the “Hitsville U.S.A.” façade, 26 spinning Motown Museum artist records and LED lights surrounding the house. The float will also feature a larger-than-life piano which can fit 15 Baby Grand Pianos inside, as well as 40 feet of piano wire and will be playing toe-tapping tunes along the parade route.

“Motown is synonymous with Detroit, and this new float is our way of saluting and sharing its 55 year musical legacy with Michigan as well as the entire country. This is a joint anniversary gift for families to enjoy for decades to come.” – Art Van Elslander, founder and chairman of Art Van Furniture

“For the first time in the history of the Parade Company, this new Motown Museum inspired float will share with local and national audiences how the unmistakable Motown Sound was born in Detroit.  Motown Museum is committed to educating the next generation of creative minds and this float and partnership with Art Van Furniture is a highly-visible platform for us to do that in an exciting way.” –  Robin Terry, chairman of the board of trustees of the Motown Museum.

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