While some reports claim that Jay Z and Beyoncé’s “On The Run Tour” was struggling to sell tickets, other news outlets are now reporting the superstar couple’s joint trek could likely be the second highest grossing tour per show in history.
According to Forbes, “On The Run” will sell nearly 1 million tickets which would equal a gross of around $100 million. With 20 shows scheduled that would put Jay and Bey second only to U2′s “360 Tour” ($736 million/110 shows). U2 grossed $6.7 million per show. Jay and Bey are on pace to collect close to $5 million per show.
“The On The Run Tour opens next Wednesday in Miami’s Sun Life Stadium to over 48,000 fans, then rolls to Cincinnati to a sellout crowd of more than 37,000 fans, and on July 1st more than 50,000 fans will pack Boston’s Gillette Stadium,” revealed Live Nation in a statement to Billboard. “With sellout nights across North America, these first three shows are indicative of the strong demand. Overall, the tour has sold well over 750,000 tickets, grossing more than $90 million, and has unprecedented VIP and Platinum ticket sales.”
Forbes contributor Jesse Lawrence also debunks the claims that tickets for the show are not selling. He writes, “A robust secondary market is actually the sign of a healthy tour, not a sick one.”
According to Billboard most of the “unsold” tickets have already been purchased at least once. The site writes:
Ticket resellers are, for the most part, speculators; they buy tickets at on-sale, speculating that they will be able to re-sell them at a higher price. Sometimes they win big, and sometimes they lose. Quite often, resellers purchase more tickets than demand dictates, and in many cases these tickets are priced higher than the market will bear. In such a situation, re-sellers adjust pricing or take a hit, and that’s when fans with patience can find deals as re-sellers slash prices in an attempt to cut their losses. In the end, supply and demand rules the day, as it does in most businesses.
The “On The Run Tour” is set to kick off on June 25th at Miami’s Sun Life Stadium. Shows are also scheduled for 19 other stops including Atlanta, Metropolitan New York, and 2 dates in France.