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As technology evolves, so do the ways we take in information and advertising.

It seems like a constantly revolving door. Mobile marketing is absolutely key in creating a robust marketing campaign for any business that wants to reach a tech-savvy, social media engulfed, insta-tweet-foursquaring-tablet-ing consumer.  It takes more than just a TV ad; a Google Adwords campaign, or a radio commercial. You have to get your ads where people’s eyes are – right now, it’s on every device, in every situation.

This article from eMarketer talks about the way multiscreen advertising and micro audience-targeting is leading the way when it comes to mobile marketing; thanks to advances in audience identification, and user data available via login IDs.


Jump to the article here: Multiscreen Advertising, Audience Targeting Lead the Way for Mobile Ad Targeting

Source: eMarketer

Radio One together with Radiate Media provide an impressive tool to help your business can serve ads exactly when, where and how you want to serve them.

To learn more about what we can do to market your business through more than just radio, contact Digital Manager Clinton Lechich using the information below.

Email using the form below or Call (313) 259-4036, Monday through Friday 9AM – 5PM EST.

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