– By Stephanie Taylor

In a world of in-your-face marketing, and hyper-personalization of marketing tactics, it’s may be hard for your business to stand out in the crowd; but you have to! You want your customers to feel connected, catered to, and informed. Visualize your business as an extension of yourself, and give it some personality (like the Hipmunk, above!) This article from Vertical Response describes this perfectly. The importance of identifying your audience, staying consistent, and telling a story.

Create a Winning Business Personality

Source: Vertical Response

Build your website with Radio One!

Radio One Detroit, in partnership with Radiate Media offers a way to build and maintain a fully functional and personalized website for your business. We can help you improve your connection to your customers through a custom built and live-designed website that fits your personality; no matter what type of business you run. To learn more about what we can do to market your business through more than just radio, contact Interactive One Detroit’s Integrated Marketing Manager, Clinton Lechich using the information below.

Email using the form below or Call (313) 259-4036, Monday through Friday 9AM – 5PM EST.

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