Will you be drinking Diddy’s new tequila?
Mega-mogul Diddy has acquired the DeLeon Tequila brand. He announced the deal via Instagram saying,
“It Was All A Dream, and Now It’s A Reality… Ladies and Gentlemen we are proud to announce the Combs Wine & Spirits newest acquisition @DeleonTequila #DeleonTequila #LiquidLuxury #DreamBig #rp”
Diddy posted this pic with the caption:
“ANEJO: Aged a minimum of one year, with undertones of Butterscotch, Mild Wood and Black Cherry it is stunningly round and smooth! I personally enjoy Anejo with a robust Cuban cigar. #DeleonTequilaAnejo #DeleonTequila @DeleonTequila #LiquidLuxury #TheArtofAgave #Rp “
Also, Diddy’s new deal differs from Ciroc (from which he earns profits and proceeds from any potential sale) because he invested his own money (through the newly formed Combs Wines & Spirits) and is an equal partner with Diageo North America. So this time around, he’s got true ownership. Nice!
Also….the liquid luxury liquor isn’t priced for the average consumer. FORBES revealed the five variants of DeLeon will range from $120 to $1,000 a bottle. Get into that.