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Jonathan Witz, Winter Blast’s event producer, today announced that the region’s largest winter festival would now be known as the Meridian Winter Blast presented by Quicken Loans. The newly named festival kicks off at Campus Martius in downtown Detroit on Friday, Feb. 7 – Sunday, Feb. 9.

Meridian Health Plan is located in the Kennedy Square Building in downtown Detroit, with an office overlooking the site of the festival venue. Meridian is Michigan’s largest Medicaid HMO, providing health care to over 290,000 Medicaid enrollees through a contract with the Michigan Department of Community Health.

“We are proud to be a part of this wonderful winter tradition in Detroit that brings families to the city for three days of entertainment and outdoor activity,” said Jon Cotton, President and COO of Meridian Health Plan. “There are many great things happening in the city of Detroit, and we’re glad to be a part of the growth of this city and festival.”


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