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Jay-Z has already dominated the music and fashion industries, and now he’s hoping to take the sports world by storm.

The 43-year-old hip-hop mogul, who has partial ownership of the Brooklyn Nets, has just launched his own sports agency called Roc Nation Sports.

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He’s already signed two multi-million dollar athletes: New York Giants’ wide receiver Victor Cruz and New York Yankees second baseman Robinson Cano.

In a statement, Jay-Z called his new venture a natural profession. “Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” he said.

Marc Ganis, president of SportsCorp, said the rapper brings more than just his big name to the table. “What a Jay-Z brings to the table is an ability to connect with the athletes in a way that a player agent who came up as a lawyer or accountant never will,” he said. “Jay-Z can say, ‘We both came from humble beginnings, both of us have women chasing us, both of us want to make a lot of money, but not pay a lot in taxes.’ Then, there’s the aura around him.”

Roc Nation really is a “full-service entertainment company” now. Jay-Z is about his business, man.


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