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adam sellman riri costume designer

If you look close enough, you just might spot costume designer Adam Selman tucking straps or cutting loose threads in the background of one of Rihanna‘s twitter pictures. He’s been behind the seams providing a unique style vision for the mega fashion force for the past year and a half.

MUST READ: 2012 Was The Year Of Rihanna!

Popdust Style recently grabbed an exclusive with Adam where he dished on that infamous 777 tour, his 70′s style inspiration, and the challenges he faces working with RiRi!

Where do the ideas for Rihanna’s costumes begin?

For the Loud tour I was super inspired by the photographer Cheyco Leidmann—all of those bright poppy colors he used in his work him and early David LaChapelle. Throughout the Loud tour, Debbie Harry also played a huge role.

What was the 777 Tour like?

It was a trip! I’ve done tours and worked some crazy jobs and hours, but this one was a whole new beast! Bags were lost, everything was late, everyone was cranky. But we managed to have some good times in the process. I’ve never experienced press like that either and I’ve hardly given any interviews, I was afraid to go to the back of the plane! Cameras were on 24/7, microphones were out at all times. I don’t think the back of the plane ever slept.

Since working with Riri, what’s been one of your biggest challenges?

That VMA dress was the quickest turnaround. Just insane! We decided on it at the last minute so I really just had a sample. I was literally sitting on the floor of the rehearsal space the night before, cutting and hand sewing it the night before.

Check out the entire interview here.

SOURCE / Popdust Style

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Life As RiRi’s Costume Designer: Adam Selman Talks 777 Tour, Challenges & Inspirations was originally published on

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