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Beyonce to appear on limited-edition Pepsi cans and also star in a Pepsi commercial thanks to her deal with the brand.
Following news that Beyoncé’s self-directed documentary would be airing at the top of next year on HBO, the superstar singer has revealed yet another major piece of news. XclusivesZone.net reports that the songstress has just inked a deal with Pepsi worth a hefty $50 million.
While deals between big-name brands and artists rarely go beyond the ads and commercials realm, Pepsi’s deal with Beyoncé will also include a multi-million dollar fund that will support the singer and any of her creative projects.
“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
As part of the multi-million deal, Beyoncé will appear on a limited-edition Pepsi can and will also appear in a Pepsi commercial that will air during the Super Bowl on February 3, 2013.
Shortly after the debut of Beyoncé’s Pepsi commercial, HBO will air the Houston singer’s self-directed documentary on February 16.