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mara hoffman fall 2013-1

Gathering inspiration from none other than a traveling circus, Mara Hoffman brought out vibrant color, unique prints, and cozy knits for her Fall 2013 collection. Although Hoffman has a history of success when designing for Resort and Spring, for this collection she showed that her design aesthetic can translate effectively for Fall.

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As usual, she didn’t shy away from bold color. It was a colorful feast with neon orange, hot pink and cobalt blue. But since not everyone is crazy for brights, Mara toned it down a notch with pops of grey and black. There was no shortage of prints and Hoffman gave us a vast array to play with; from her elephant and peacock Caravan version to my personal favorite, the kaleidoscope Phoenix.

Mara’s girl likes to have a good time. She travels often, goes out for drinks, and dances till dawn. She can rock a Phoenix print peplum mini dress just as well as a pair of cognac leather pants and sweater. “I wanted to embrace what we do best with this collection and give our girls what they love most- color, prints and wearable, yet unique silhouettes”, Hoffman said of her Fall offering. Standouts for this collection include: a seeing eye Intarsia wrap over a Trickster print mini dress, (worn by model and friend Ataui Deng), a poppy Suzani chiffon gown with black leather detail, and my favorite: a geometric wool houndstooth coat paired with embroidered black plants. Angela Simmons would be a strong candidate for these flirty bodycon frocks and cool separates.


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