Miguel’s “Adorn” currently sits atop of the R&B/Hip Hop chart on Billboard, but in a new Billboard profile, the rising R&B singer spoke on its follow up entitled “Do You” and expressed his hope that it helps change the kind of R&B we hear on the radio.
First, on how “Adorn” became the first single of his sophomore album:
Last February, Miguel released “Art Dealer Chic Vol. 1,” the first in a three-part mixtape series that introduced a more ambitious sonic approach. Vol. 1 included a two-minute, 18-second song titled “Adorn” that was a quick burst of new-school soul never meant to grace the radio. But when Pitts played the mixtape for the first time while driving down the West Side Highway earlier this year, “Adorn” made him want to dance in his car. “No matter what record he sent me next, I knew this was the first single,” Pitts says.
With radio stations already asking for the mixtape cut, Miguel agreed to return to the studio and add a bridge to the track, and soon “Adorn” became a three-minute, 14-second official single. RCA senior VP of marketing Lisa Cambridge says the song started off at rhythmic radio and eventually became a focus for top 40. In its seventh week on the Hot 100 Airplay chart, “Adorn” is No. 23.
On the hit single’s follow up and its goal:
And while “Adorn” may prove to be Miguel’s biggest hit yet, it’s only the beginning of the makeover that R&B fans are going to hear. Woozy follow-up single “Do You” will soon bring the hook “Do you like drugs? Well, me too, me too” to R&B/hip-hop formats.
“I want to change urban radio,” Miguel says. “I want to change the sound of what’s expected from R&B songs on the radio, and I really intend on doing that — especially with this next single.“
You can check out the profile in full at Billboard.com.
Meanwhile, check out “Do You” below:
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