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After shocking hip-hop fans by bringing the late Tupac Shakur back with a holographic performance at this year’s Coachella Festival, Digital Domain Media Group have announced their next music mogul holographic reincarnation.
According to reports, the “King of Rock” Elvis Presley is set to follow-up the 2Pac hologram.
On Wednesday, Digital Domain Media Group and Elvis Presley Enterprises said they had begun work on “a series of digital Elvis Presley likenesses for shows and multi-platform entertainment projects.” Digital Domain’s chief creative officer, Ed Ulbrich, said “formal conversations” between the two companies began after Tupac’s high-profile return to the stage at Coachella in mid-April. The visual effects house began working on the project earlier this week, he said, but declined to provide more details, including when the reincarnated Elvis might be ready to return to the stage, and whether he’ll play Vegas. (Wall Street Journal)
While still in the early discussion stages, there is already anticipation to get the wheels rolling on the project.
Elvis Presley Enterprises said: “This is a new and exciting way to bring the magic and music of Elvis to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer.” The technological brains behind the project are The Digital Domain Media Group, co-founded by Avatar director James Cameron. They have previously created computer-generated human characters for films including The Curious Case of Benjamin Button, TRON: Legacy and X-Men: First Class. (BBC News)
Back in April, Dr. Dre killed the idea of a hologram Pac tour getting green lighted.
“What up, it’s Doc Dre, backstage, Coachella, 2012 and I want to thank everybody out there for all the love and support,” Dre said in an interview. “As you know, we had a hologram of Tupac Shakur show up as a part of our show. I want to thank a couple of companies out there that made my idea come to life. I want to say what’s up to AV Concepts which actually projected the hologram. I want to say what’s up to Digital Domain for actually putting the image together. They did an incredible job — it was strictly for Coachella, get it right. I want to get rid of all the rumors out there. This was not done for a tour. If a tour happens, we’ll see. This was done strictly for Coachella 2012, baby, just for you.” (Interscope Geffen)
Recently, “King of the South” T.I. called Pac’s hologram set a memorable hip-hop moment.
“I think it adds to the experience of a show, man. I think it’s technology used to benefit the consumer when they come to a concert,” T.I. said in an interview with DJ Whoo Kid. “Basically, it was an ‘Oh sh*t’ moment. …. I’m really thinking, ‘Wait a minute – if I could get this same technology to perform in three cities at one time, then that’s another stream of revenue!’ I could do six shows a night in six different places.” (Shade 45)